Profit's two sources: cost cuts or revenue
growth David Whiting Associates can provide assistance to clients
who: Are looking to find new sources of competitive advantage Want to develop their brands, products and services into
new areas Need to evaluate the potential of new markets Want assistance in preparing viable marketing plans Require better use of their communications budget Need help in selecting, briefing and monitoring external
agencies Have staff who require training in any aspect of
marketing. David Whiting gained extensive marketing and business
experience from working for a number of large companies, including Boots,
Nestlé and CPC, becoming Marketing Director of Duracell. In 1988 David moved
into consulting and training and has undertaken work for a number of well known
organisations in both the private and public sectors, including Avis, IPC,
Michelin, Mobil, Redbridge Health Authority, Sara Lee and Unilever. He is a
Member of the Chartered Institute of Marketing and a Certified Management
Consultant. To contact David
Whiting: David Whiting
Associates Hele House, Brompton
Ralph, Taunton, Somerset. TA4 2SG. Tel: 01984
624118. Fax: 01984 624980.
Email: dswhiting@compuserve.com.
David Whiting
Associates
