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Services to the Publishing Industry

Mark Ware Consulting provides a broad range of consultancy services to the publishing industry. They specialise in helping publishers define and implement growth strategies involving the application of new media technologies to the STM and business publishing markets.

Mark Ware's experience brings a broader, more generalist approach to the changing business of publishing, drawing on real world experience in managing different publications for a variety of different markets to help publishers optimise their use of technology while also managing costs.

Whether your goal as a publisher is simply increasing exposure -- or going the next step and generating mixed-mode revenue streams -- Mark Ware Consulting can help you develop the right new media strategy for your publications today

Case Study and Project Examples of Mark Ware's work:

* Market appraisal: Quantification and strategic analysis of an international publishing sector and identification of potential new publications that matched the Client’s portfolio.

* Review of brand strategy for a Professional magazine.

* Review of business opportunities in "Continuing Professional Development" for a group of medical publishers.

* Supplier reviews: Design and management of tender processes for organisations seeking to review their publishing partnerships.

* Pathfinder research and conference development/support on web-based institutional repositories for PALS (Publisher & Library/Learning Solutions).

* Internal strategy review for a division of media company: Assisting Director with development of strategy and its presentation.

* Marketing/market introductions for e-learning company: Identification of appropriate prospective clients and facilitation of business introductions.

RESOURCE: Refer to Mark Ware's Expertise page

RESOURCE: Refer to Mark Ware's Clients and Testimonials page

RESOURCE: Mark Ware's Articles

Qualifications and Memberships:

Member of Institute of Management Consultancy

Member of Association of Learned & Professional Society Publishers

MA
MBA
FInstP

Contact Details:

Web: www.markwareconsulting.com

Email: info@markwareconsulting.com

Telephone: +44 (0)117 959 3726


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